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Marxist analysis is a method by which researchers expose how communication phenomena influence taken-for-granted assumptions regarding who “ought to be” and “ought not to be” empowered in a given society with a particular focus on socioeconomic status, materialism, and consumerism. The principles undergirding Marxist analysis were first proposed by Karl Marx and Friedrich Engels, who argued that the thoughts and beliefs of the ruling class tend to be accepted both by those in power and those disempowered by them. Thus, the underlying goal of a Marxist analysis is to reveal the ways in which communication practices, events, interactions, and texts help create, maintain, or transform social and/or political oppression. This entry discusses several key concepts that guide a Marxist analysis. These concepts include ideology, hegemony, ...

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