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Latina/o Communication

According to a recently published micro-history about the Latina/o Communication Studies Division and La Raza Caucus of the National Communication Association to commemorate its centennial year, the 1970s marked an important recognition of diverse scholarship on issues important to Latina/os. In the 1980s, this recognition elevated to showcase more scholarship about Chicano leaders as orators in rhetorical analyses of civil rights leaders alongside those in the Black Power movements. A leader-centered approach assumed priority initially and spotlighted Mexican American leaders who were oftentimes briefly mentioned in analyses for their roles in political discussions and public advocacy during the Civil Rights Era. This historical shift in scholarship then adopted a more holistic perspective, moving beyond linear history and social movement activism. Scholarship centered Latina/o cultural frameworks ...

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