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Hypothesis Formulation

A hypothesis is used to explain a phenomenon or predict a relationship in communication research. There are four evaluation criteria that a hypothesis must meet. First, it must state an expected relationship between variables. Second, it must be testable and falsifiable; researchers must be able to test whether a hypothesis is truth or false. Third, it should be consistent with the existing body of knowledge. Finally, it should be stated as simply and concisely as possible.

Formulating a hypothesis requires a specific, testable, and predictable statement driven by theoretical guidance and/or prior evidence. A hypothesis can be formulated in various research designs. In experimental settings, researchers compare two or more groups of research participants to investigate the differences of the research outcomes. These participants are randomly ...

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