• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Data reduction is a communication process used by science communicators (e.g., researchers, reporters, writers, lobbyists) for translating reports of raw scientific research data into easily interpreted and revealing numerical, narrative, and visual descriptions that can help to make the research findings understandable to a broad range of audiences. Research findings are regularly reported to various professional and lay audiences via a range of diverse communication channels, including in research reports that may be published in scientific journals, conference papers that may be presented at scholarly meetings, as well as in books, magazines and newspapers, and on websites. The popular media also regularly report relevant research findings in documentary films, as well as on radio and television news programs. However, unless raw scientific data are carefully ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles