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Leading questions are questions a researcher asks that may cause a respondent to answer in a biased, particular way. Leading questions are a vital issue of survey and question design, and should be avoided when conducting either quantitative or qualitative survey research. A leading question often aligns with the goals of the researcher, and thus can prime the respondent to unknowingly support the views held by the researcher. Also, including leading questions in survey design can harm both the results and credibility of the research. In addition, using questions that lead respondents can negatively affect objectivity and ethics of both the researcher and the study. Bad questions lead to bad results, and leading questions are among the most common types of bad questions. This entry ...

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