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A population is all of the people or objects that a researcher is interested in studying. An example of a population is all students on a teacher’s class roster or all twins who were born in the United States. A sampling frame is the list of people or objects from the population that a researcher can find a way to contact and include in the study. This entry discusses why sampling frames are useful to communication researchers, describes the difference between sampling frames and samples, and details methods of selecting samples. The entry also describes some challenges and key considerations when working with sampling frames and samples, and concludes with a note to researchers.

Why Use Sampling Frames?

It would be best for a researcher to study ...

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