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Rhetorical genre is a phrase that can be used in reference to at least two different concepts in the rhetorical discipline, which is a subset of the larger discipline of communication studies. Briefly, rhetorical genre can be a useful phrase to describe a category of rhetoric or a methodology for analyzing a piece of rhetoric. First, since rhetoric is sometimes defined as the art of public speaking, one use of rhetorical genre is in reference to describing different kinds of rhetoric. For example, film, television, presidential speeches, and magazine advertisements represent different genres of rhetoric. Second, rhetorical genre is used in reference to a method of rhetorical criticism sometimes called genre criticism. These two conceptual understandings of rhetorical genre are rooted in the assumption that ...

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