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The practice of public relations revolves around creating mutually beneficial relationships between organizations, stakeholders, stakeseekers, and publics. Public relations professionals also maintain multiple relationships with individuals and organizations from an assortment of backgrounds, in order to accomplish organizational goals and initiatives and serve the needs of stakeholders and publics.

Stakeholders refer to individuals, organizations, or groups that have a stake in or relationship with an organization. Thus, employees, managers, shareholders, suppliers, and other business partners can be thought of as stakeholders. Stakeseekers are those individuals and organizations that are interested in creating or developing relationships with individuals and organizations. Publics refer to coherent groups of people with shared goals and interests, but not everyone in the same location, community, state, or nation. Often the media are ...

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