• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Popular communication is a field of inquiry that is primarily concerned with communication that is widely available, intended for, and accessible to a mass population. Derived from the Latin word popularis, popular simply means of the people, so that popular communication refers to communication of the people. Research in popular communication centers on various types of communication that are generally available to the people, intended for the people, and/or well-liked by the people. Thus, popular communication is often linked to mass-mediated messages, and the research and study of popular communication is multilayered and tied to a philosophy that is often critical in nature and concerned with uncovering systems of power. The focus on the popular means research in popular communication often works to connect academic ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles