• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

The term recontact has more than one meaning in survey research. It is used to refer to the multiple attempts that often must be made to make contact with a sampled element, such as a household or person, in order to gain cooperation and gather data and achieve good response rates. Recontacting hard-to-reach respondents is the most effective way to reduce survey nonresponse that is due to noncontact. This holds whether the mode of contact is via multiple mailings, multiple emails, multiple telephone calls, or multiple in-person visits.

The other meaning of recontact in survey research refers to the efforts that are made to validate completed interviews soon after they have been completed, by having a supervisory staff member recontact the respondent to validate that the ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles