• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Probing involves the use of specific words or other interviewing techniques by an interviewer to clarify or to seek elaboration of a person's response to a survey question. When respondents provide incomplete or irrelevant answers to survey questions, it becomes necessary for interviewers to query respondents further in an effort to obtain a more complete or specifie answer to a given question. Although survey researchers may take great care in constructing questionnaires in terms of the wording of both questions and response options, some respondents may not provide a response in the format pre-specified by the researcher, especially when answering closed-ended questions. Likewise, respondents may offer vague or overly simplistic replies to open-ended questions, that is, questions with no predetermined response categories. Additionally, respondents may ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles