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An email survey is one that sends the survey instrument (e.g. questionnaire) to a respondent via email and most often samples respondents via email. These electronic mail surveys first came into use in the late 1980s, and many scholars at the time thought that they represented the future of survey research. Since then, Web (Internet) surveys have become the predominant model for electronic surveying, because of the relatively poor performance of email surveys in terms of ease of use and response rates.

Email Survey Procedures

Similar to a Web survey, a survey conducted via email most typically uses electronic mail to contact members of the sample. With Web surveys, the user is directed in the contact email to a Web site containing the questionnaire. With email surveys, ...

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