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Within the context of survey research, aided recognition is a form of aided recall in which a survey respondent is asked if she or he was aware of something prior to being asked about it in the survey questionnaire. The stimulus that the respondent is asked about typically is the name of a company or of a product or service. In some cases, other than in telephone surveys, a picture can be shown as the stimulus. In telephone, Internet, and in-person surveys, audio can serve as the stimulus for the respondent.

The common form for measuring aided recognition is to use a closed-ended survey question along the following lines:

Before today, have you ever heard of_____?

The respondent is asked to simply answer “Yes” or “No.” Sometimes a ...

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