• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

ABC News and The Washington Post initiated their polling partnership on February 19, 1981, announcing an 18—month agreement to jointly produce news surveys on current issues and trends. More than 25 years, 475 surveys, and 500,000 individual interviews later, the partnership has proved an enduring one. Their first shared survey—known as the ABC/Post poll to viewers of ABC News, and the Post/ABC survey to readers of the Post—focused on newly elected President Ronald Reagan's tax- and budget-cutting plans. While their work over the years has covered attitudes on a broad range of social issues, ABC and the Post have focused their joint polling primarily on politics and elections.

The two organizations consult to develop survey subjects, oversee methodology and research, and write questionnaires; each independently analyzes ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles