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National Media Campaign

The National Youth Anti-Drug Media Campaign, often referred to as the National Media Campaign, is a large-scale communication strategy that aims to prevent drug abuse through television, radio, and newspaper advertisements; Internet programs and Web sites; and entertainment venues. Some of the most memorable advertisements include short commercials such as the "This is your brain on drugs" ad, which depicted a person frying an egg in a hot, burning skillet as being analogous to the harmful consequences drug use has on the human brain. The messages promoted through the campaign aim to convince the viewing public that drug use is bad and should be avoided.

In 1998 Congress created the National Youth Anti-Drug Media Campaign with the goal of preventing and reducing youth drug use. ...

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