• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

The two kinds of sampling techniques are probability and nonprobability sampling. Probability sampling is based on the notion that the people or events chosen are selected because they are representative of the entire population. Nonprobability refers to procedures in which researchers ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles