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Asch, Solomon (1907–1996)

Solomon Asch was born in 1907 in Warsaw, Poland, and emigrated in 1920 to the United States. He remains one of the most influential social psychologists of the 20th century. His research on impression formation and social influence constituted innovations that revolutionized the field of social psychology. The questions he sought to answer, namely how people form impressions of others and when they are influenced by others, continue to inspire research to this day.

His ideas about impression formation and social influence, borrowed from the domain of vision, are examined in this entry and illustrated with some of his most famous experiments. The importance of his work for the subfield of group processes and the more general field of social psychology is also discussed.

Impression Formation

Asch's research ...

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