• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Trippi, Joe (1956–)

Joe Trippi is an American political consultant who worked on political campaigns for prominent members of the Democratic Party, such as Edward Kennedy, Walter Mondale, Gary Hart, and Dick Gephardt. In 2003–2004, Trippi served as campaign manager for Democratic presidential candidate Howard Dean and ran a campaign which is now a textbook example of successful online grassroots activism.

Trippi described his pioneering work for Howard Dean in his book The Revolution Will Not Be Televised: Democracy, the Internet, and the Overthrow of Everything (2004). One of the most important innovations to political campaigning was the creation of the first ever campaign Web log, initially named Call to Action and later changed to Blog for America. Trippi used the blog as a way to appeal to supporters ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles