• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Propaganda

Propaganda is a communicative technique that seeks to manipulate the opinions and attitudes of a targeted audience. It intends to change existing belief systems, value structures, and political positions in order to create specific attitudes toward a subject of public discourse in a manner favorable to the propagandist. Specific messages usually are linked to an overwhelming ideology. Propaganda is directed at a large number of people and thus is communicated by mass media. It can use different media genres, such as speeches, advertisements, editorials, articles, songs, or posters. Propaganda is a function of the political system and strives to gain or defend political power. It is ideological in the sense that it tries to “naturalize” specific, self-interested viewpoints and opinions to let them appear self-evident, ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles