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Palme, Olof (1927–1986)

Olof Palme was Sweden's internationally best-known politician during the 20th century. Notwithstanding his upper-class background, he joined the Social Democratic Party as a student. He was the party leader 1969–1986 and prime minister 1969–1976 and 1982–1986. During his more than 30 years at the center of politics, he strongly contributed to changing the relations between the political sphere and media.

Palme came into politics in the beginning of 1950s; a few years later Sweden's first television broadcasting began. As a cabinet member, he became responsible for the Swedish Radio and Television Company, which helped make him aware of media's potential.

Palme strongly promoted the principle of public service, and he objected to commercial radio and TV.

Unlike most politicians at that time, he did not hesitate to appear ...

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