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Issue Management

Issues management is the term used to describe strategic moves by organizations to influence public policy around an issue that is disputed by society. Issues management helps organizations take a more proactive rather than reactive stance on important political issues, such as concerns over the environment or rising energy costs. Although scholars Richard Crable and Stephen Vibbert pointed out that the government possesses the actual authority to determine public policy or legislation that could become regulation, organizations use issue management to advocate for particular resolutions. By targeting those who have the authority to make legal, economic, and political changes, organizations need not wait passively for policy to be determined. Issues management anticipates developing issues and helps determine whether organizations should comply with social norms or ...

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