• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Theory of Reasoned Action/Theory of Planned Behavior

The theory of reasoned action and theory of planned behavior have been influential cognitive models for understanding and predicting social behavior across a variety of domains. Both focus on the question of how to determine the likelihood that an individual will ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles