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The tremendous growth of the U.S. Hispanic population is leading to fertile opportunities for existing businesses, as well as for Hispanic entrepreneurs. As entrepreneurs race to capture these opportunities, they should remain cognizant that while this market is similar in many ways to others, there are important differences. Hispanic entrepreneurship in the United States is vast, diverse, and vibrant, but concerns remain about factors that can inhibit its growth.

Hispanic entrepreneurs in the United States originate from more than 20 countries in North, Central, and South America, the Caribbean, and Europe. As a result, the culture, beliefs, opinions, and modes of doing business of Hispanic entrepreneurs are as varied as the countries and ancestry they represent.

According to the U.S. Census Bureau, the U.S. population is growing ...

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