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A goal is something that one is trying to accomplish and can be used to improve performance. Goal-setting theory is considered to be one of the most practical theories of motivation in most organizations. Goal-setting theory was first developed by Edwin Locke and Gary Latham in the 1990s. These authors and numerous others since then have shown a relationship between the specificity and difficulty of a goal and self-efficacy (self-confidence) in performance. Goals are what define entrepreneurs and lead to their success. In order to lead to higher performance, goals should be specific, should present a challenge in terms of difficulty, and concomitantly should not be too easy to achieve. Having such goals is better than having no goal at all or having a vague ...

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