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Creating new businesses within an existing corporation and integrating them into that company's current operations constitute one aspect of corporate venturing, the other being engaging in corporate renewal activities that allow the company to meet emerging business challenges. Corporate venturing as a topic of serious academic interest assumed prominence after publication of Gifford Pinchot's book Intrepreneurship in 1985.

Because of their very nature, established companies tend not to be as entrepreneurial as their smaller counterparts. Their large size, expanded structures, multidivisional operations, and widespread employee base make it challenging for them constantly to innovate and come up with new products and services. Some authors, such as N. Thornberry, note that the term corporate venturing is even taken to be an oxymoron. Managers in large firms are ...

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