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The field of psychology is diverse, with possible specializations including clinical, child, and educational psychology, to name just a few. Many of the fields of psychology have limited relevance to new ventures. However, there is one division of this varied science that can be a particularly valuable resource for individuals starting new businesses. Industrial-organizational (I-O) psychology is a business-oriented field of psychology that submits the various aspects of organizational life to scientific scrutiny to better understand the behavior of individuals in organizations. An understanding of I-O psychology can be a powerful tool for building a successful business. Its findings are represented under many names, including personnel psychology, organizational psychology, human resources, organizational behavior, organizational science, and work psychology. It is a data-driven, researched-based field concerned ...

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