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The measurement of new ventures' performance is crucial, because these organizations are a major source of job creation and the improvement of their performance is vital to their sustained existence and growth. For the new venture owner or manager, this means that competitors of new ventures are often well-informed of the sales and profitability of new ventures.

A new venture is the end result of the process of creating and organizing a new business that develops, produces, and markets products or services needed to satisfy unmet market demand for the sole purposes of profit and growth. Entrepreneurship can be defined as the creators' new ventures. New ventures are sometimes founded by individuals and sometimes by teams of entrepreneurs; in the latter case, the comprehensiveness of the ...

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