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Disintermediation

  • By: Rebecca Ann Lind
  • In: Encyclopedia of New Media
  • Edited by: Steve Jones
  • Subject:General Media, Communication & Cultural Studies

Disintermediation describes the removal of intermediaries—people or companies we commonly refer to as “middlemen.” When disintermediation occurs, consumers deal directly with manufacturers, audiences are in direct contact with authors or artists, and citizens hear directly from ...

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