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Business-to-Business

  • By: Kevin Featherly
  • In: Encyclopedia of New Media
  • Edited by: Steve Jones
  • Subject:General Media, Communication & Cultural Studies

The business-to-business (B2B) idea is fairly simple to understand: Businesses use the Internet to sell materials and components to other businesses that need them to produce their own goods. B2B describes doing business with businesses, rather than doing business with the ...

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