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The term cue in decision making is a broad one denoting every piece of information outside the decision maker that may help in a decision or judgment under uncertainty. Other personal information such as goals or preferences also influence decisions, but these pieces of information are not called cues. Many ways of integrating cue information exist, called decision rules. Their accuracies crucially depend on the structure of the decision environment, and therefore, statistical models of the decision domain are necessary to derive prescriptions of a good decision strategy.

Cue Values

Cues are variables that can be used to judge, infer, or predict the value of an unknown criterion variable of interest. In a specific decision situation, a cue may take on a certain cue value that is ...

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