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Sears, Roebuck & Co. Catalogue

  • By: Craig H. Roell
  • In: Encyclopedia of Leadership
  • Edited by: George R. Goethals, Georgia J. Sorenson & James MacGregor Burns
  • Subject:Leadership

The most successful and endearing icon of U.S. consumerism from the late nineteenth century to the mid-twentieth century was the Sears, Roebuck & Co. catalogue. Known affectionately as “the Wishbook,” “Mr. Sears's Catalogue,” and “the Farmer's Bible,” the catalogue offered ...

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