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Body Shop, the

  • By: Jon Entine
  • In: Encyclopedia of Leadership
  • Edited by: George R. Goethals, Georgia J. Sorenson & James MacGregor Burns
  • Subject:Leadership

Anita Roddick (b. 1942), founder of The Body Shop cosmetic company, has long had an understanding of how to play the media. Her first encounter with the media came in 1976 as she was opening her first shop in a down-in-the-heels ...

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