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Morita, Akio (1921–1999)

  • By: James R. Rhodes
  • In: Encyclopedia of Leadership
  • Edited by: George R. Goethals, Georgia J. Sorenson & James MacGregor Burns
  • Subject:Leadership

Cofounder of Sony

Former Japanese Prime Minister Keizo Obuchi once described Akio Morita, one of the most influential marketing and management personalities of the modern era, as “an engine that pulled the Japanese economy” (“The Father of Sony”1999). Morita was a cofounder ...

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