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Majority and Minority Influence

  • By: S. Gayle Baugh
  • In: Encyclopedia of Leadership
  • Edited by: George R. Goethals, Georgia J. Sorenson & James MacGregor Burns
  • Subject:Leadership

The existence and influence of majority and minority factions within small groups have been topics of interest since the 1950s and the seminal work of Solomon E. Asch on conformity to group pressure with respect to perceptions. The effects of ...

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