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Attribution Processes

  • By: Christina Norris-Watts & Robert G. Lord
  • In: Encyclopedia of Leadership
  • Edited by: George R. Goethals, Georgia J. Sorenson & James MacGregor Burns
  • Subject:Leadership

One of the most frequently studied areas of person perception is attribution theory. Attribution theory describes those perceptual and cognitive processes used to understand the causes of human behavior. After observing another's behavior, perceivers often try to make sense ...

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