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Commodity Self

  • In: Encyclopedia of Identity
  • Edited by: Ronald L. Jackson II & Michael A. Hogg
  • Subject:Self & Identity, Identity, Self & Identity

Commodity self refers to one's own subjective identity arising from the commodities (goods or services) one purchases and uses. During the second half of the 19th century in the capitalist societies of Western Europe and North America, factories produced new types and ever-greater amounts of goods for mass distribution. In cities, lavish displays in new department stores and their electrified store windows along with images in posters, billboards, and advertisements reproduced in newspapers and magazines encouraged especially ...

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