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Gain-Loss Theory of Attraction

  • By: Duncan Cramer
  • In: Encyclopedia of Human Relationships
  • Edited by: Harry T. Reis & Susan Sprecher
  • Subject:Interpersonal Relationships, Group Processes/Dynamics, Close Relationships

The Gain-Loss Theory or model of interpersonal attraction is concerned with the effect that a sequence of positive, negative, or positive and negative evaluations about a person may have about that person's attraction to the person or persons making those evaluations. ...

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