• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Geodemographics refers to computer-based systems that combine spatially referenced data about consumers with statistical analysis and mapping programs that are used primarily to identify potential targets for business purposes. Geodemographics depends on the oft-quoted assumption ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles