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Adoption-Diffusion

  • By: Bill Kte'pi
  • In: Green Food: An A-to-Z Guide
  • Edited by: Dustin Mulvaney & Paul Robbins
  • Subject:Environmental Technology, Policy & Management, Environmental Policy

Adoption and diffusion are processes by which an idea or product traverses from introduction to ubiquity. These processes are important in various fields of study, and generally diffusion focuses on the market, while adoption focuses on the individual's attitude toward the ...

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