• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Audiences: Reception and Injection Models

In the history of media studies, there have been several trends in how to conceptualize the audience. In the mid-20th-century heyday of government-funded studies of media, media were studied as if they constituted a “hypodermic needle”—injecting the audience, the public, ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles