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There is something that all of the following have in common: driving a hybrid car; eating organic and/or local food; building with certified “sustainably produced” wood; joining the “back to the land” movement; boycotting Shell Oil, Esso, and Nestlé; using nonchemical housecleaning products; investing in “ethical” stock portfolios; recycling aluminum cans and glass bottles; sourcing electricity from wind or solar energy; purchasing energy-efficient washing machines, refrigerators, and lightbulbs; and swaddling a child in cloth reuseable diapers.

While disparate activities, at a general level, these are different forms and means of green consumerism. Green consumerism works from the recognition that the Earth's resources are limited, environmental damage is directly and indirectly related to the exploitation of these resources, and consumer power and choice can be utilized to ...

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