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Cognitive Dissonance

  • By: Eddie Harmon-Jones
  • In: Encyclopedia of the Mind
  • Edited by: Harold Pashler
  • Subject:Linguistics (general), Cognitive Psychology (general)

Cognitive dissonance theory originally predicted that when an individual has in mind two or more elements of knowledge that are relevant to each other (and important) but inconsistent with one another, he or she will experience a state of psychological discomfort, ...