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Affective Forecasting

  • By: Jordi Quoidbach & Elizabeth W. Dunn
  • In: Encyclopedia of the Mind
  • Edited by: Harold Pashler
  • Subject:Linguistics (general), Cognitive Psychology (general)

When deciding whether to order a pizza or a cheeseburger, to live in California or Winnipeg, or to make the big leap to have children, people may spontaneously envision the emotions that each possible future would evoke. The capacity to make ...