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Attitude Change

  • By: Galen V. Bodenhausen
  • In: Encyclopedia of the Mind
  • Edited by: Harold Pashler
  • Subject:Linguistics (general), Cognitive Psychology (general)

Attitudes consist of our evaluative reactions to the world around us. Whenever we contemplate the people, objects, places, and issues that we encounter (i.e., attitude objects), it is virtually inescapable that we evaluate them, viewing them as good or bad to ...