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Persuasion

  • By: Rosanna E. Guadagno & Nicole L. Muscanell
  • In: Encyclopedia of the Mind
  • Edited by: Harold Pashler
  • Subject:Linguistics (general), Cognitive Psychology (general)

The way people change their attitudes, beliefs, and behavior is often influenced by their experiences and their interactions with others. The mechanism through which people adopt and change their attitudes and behaviors based on contextual factors is called social influence. Robert ...