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McCollough Effect

  • By: Bhavin R. Sheth
  • In: Encyclopedia of the Mind
  • Edited by: Harold Pashler
  • Subject:Linguistics (general), Cognitive Psychology (general)

All of us have experienced visual adaptation in some form or another. Stare at a bright red light for half a minute, look away and you will see a green spot on your retina before it fades away quickly. You ...