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Anchoring

  • By: Nicholas Epley
  • In: Encyclopedia of the Mind
  • Edited by: Harold Pashler
  • Subject:Linguistics (general), Cognitive Psychology (general)

The last two digits of your telephone number have absolutely nothing to do with your life expectancy. And yet, thinking about those two digits may influence your estimates of the amount of time you have to live. First consider, for instance, ...