• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Campaigns, Grassroots

A grassroots campaign is a planned activity organized to mobilize public support to bring pressure on legislators, government officials, or corporations. Grassroots activities refer to public relations from the ground up, created by the people rather than targeted at the people. ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles