• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Audience Fragmentation/Segmentation

New technologies and the emergence of the Internet have driven the evolution of the concept of audience and inherently interrelated concepts of audience fragmentation and segmentation. While political speech in past times was almost exclusively a product of an individual's ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles