• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Click-Through Rate

A click-through rate (CTR) is defined as a ratio of clicks received divided by the number of impressions of an online ad or link. Both ads and links appearing on social media can be rated for effectiveness by CTR. Usually, it ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles